it's not all ann romney's job but such a simplistic strategy with women and then look at as ron brown stein reports a micro targeted strategy to speak to women on issues not just the 47% stuff but the reproductive stuff, speaks to women's paychecks, speaks to their pocketbooks. >> the thing we talk about, months and months ago that the republicans did not understa in terms of this language ability the war on women for women it's not just about equality and rights and reproductive health it is an economic issue. these women in that poll on the pill, they know how much they pay. they know how much they pay for that is money not going to something for their kids and most working moms, my single working mom this way, would give up something for herself before she would give up something for me to make sure i had what i needed. for those women this is a very, you know, very serious issue and again, the fact that there's been such a lack of respect for women and i think also, in this 47% comment, i mean, you know, for people of color a lot of the language is very disrespectful for working p